Bali, Indonesia · [email protected] · linkedin.com/in/widiginanjar
A short overview of how I approach search visibility and local discovery for restaurants, bars, and hospitality groups, put together for anyone weighing whether this is worth a conversation.
People searching "best izakaya Seminyak" or "romantic dinner Uluwatu" are usually deciding where to eat tonight or this week, not just browsing. That's about as high-intent as search traffic gets, and most hospitality groups still leave it almost entirely to Instagram and word of mouth. I've spent the last year running SEO, content, and organic growth for a couple of tech products, and before that built the kind of everyday, relatable content that actually gets watched, not just posted.
The situation: A group operating several distinct dining venues across Bali, each with its own cuisine and concept, all represented through one central site. The site itself showed a Domain Rating of 4 and 0% traffic across every channel, direct, search, social, and referral alike, suggesting the website had effectively been left unattended while marketing effort went into branding and social media instead.
What I found: Venue names were embedded as logo images rather than real text, so Google had no readable text to associate with searches for those venue names at all. Several venues shared the exact same description, word for word, despite having completely different concepts and cuisines. No blog or content of any kind, meaning zero presence for the searches that reliably drive real bookings. One venue had no dedicated website at all, only a link-in-bio page.
Why it matters: None of this is a demand problem, people are actively searching for exactly what these venues offer. It's a visibility problem: the identity and content that would let search engines connect that demand to these specific venues simply isn't there yet.
What I recommended: Set up and fully optimise a Google Business Profile for each venue, this is where people actually decide where to eat, well before they'd ever click through to a website. Turn each venue's name and description into real, unique text, not a logo image or copy-pasted paragraph. Add a handful of content pieces targeting local, high-intent searches specific to each venue's cuisine and area. Build a simple, real website for any venue currently relying only on a social link page.
Alongside the SEO and growth work, I run a personal content project built on everyday, relatable storytelling, no lecturing, no stiff corporate voice. For a hospitality brand, that matters: the content that gets a venue found in search still has to sound like somewhere people actually want to go, not a listing.