Bali, Indonesia · [email protected] · linkedin.com/in/widiginanjar
A short overview of how I approach SEO and search visibility for B2B companies and professional services firms, put together for anyone weighing whether this is worth a conversation.
Most B2B companies have the same problem wearing different clothes: a business worth trusting, real client work behind it, and a website that's either technically broken or simply invisible to the people trying to find it before they ever reach out. I've spent the last year running SEO, content, and growth for a couple of tech products, and I bring a genuinely useful side skill to it: I vet backlink and technical issues for a living, so I notice the structural problems most people miss.
Unlike a consumer product, B2B and professional services companies sell trust and expertise. That gets checked before anyone reaches out. Most people Google a vendor's name before a serious conversation starts, especially for anything institutional. If the website doesn't hold up at that moment, you quietly lose the deal without ever knowing why.
Three real audits, anonymised. The pattern across them matters more than any single fix.
The situation: Credible client testimonials, solid published research, a real reputation. Zero visitors from any channel, including people typing the link in directly.
What I found: The page's own code contained an explicit instruction blocking search engines from indexing it, most likely left over from a staging version that was never switched off at launch. Beyond that: no meta description, no H1 on the homepage, a generic title tag that said nothing about what the firm actually does, and no analytics installed anywhere, so there was no way to even confirm whether a fix was working. A Google Business listing existed but sat half-empty. The backlink profile looked reasonable in volume, but most of it traced back to a small cluster of low-authority foreign domains with no clear connection to the business, alongside several old pages that had gone to 404 while still holding onto active backlinks, link equity quietly leaking out.
Why it matters: The content and reputation were both already solid. This was never a trust or writing problem, it was structural. The site was actively telling search engines to ignore it, so everything underneath, good and bad, stayed invisible.
The situation: A genuinely solid backlink foundation (472 links from 121 referring sites) and real content behind it, but organic search traffic sitting at 0%.
What I found: Every page on the site, homepage, product pages, blog posts, shared the exact same title tag and meta description. Search engines had no way to tell the pages apart. Separately, inbound links skewed heavily toward one country with no clear connection to the business, and barely any came from its actual home market.
Why it matters: None of this needed new content or a bigger backlink push. The existing assets simply weren't structured to convert into visibility, a fixable, purely technical gap.